Catherine is the Vice President of EIHA and she is based in the UK. Catherine’s primary focus is promoting hemp fibres, a carbon negative raw material, and assisting the development of large scale, decarbonised industrial and consumer products to meet the forthcoming challenges of achieving a net zero economy by 2050. Catherine joined EIHA’s advisory board in 2017 and was voted Vice President in 2019. She has a background in recycling and secondary raw material recovery and played an instrumental role in developing the operational framework of the WEEE (Waste Electrics and Electronics Equipment) Directive in the UK. In 2015 she founded CannaWell, one of the early hemp CBD oil companies in the UK. On behalf of EIHA, Catherine liaises with regulatory agencies in the UK since 2016 and is part of the novel food working group.