Drawing from her extensive experience owning and operating cannabis and CBD businesses across retail, product development, distribution, and cultivation, Von will explore strategies for thriving in an environment marked by volatility and uncertainty. Discover how to anticipate industry trends, mitigate risks, and capitalize on emerging opportunities to ensure the long-term success and sustainability of your business. From leveraging consumer insights to fostering innovation and building resilient supply chains, Von will provide practical insights and actionable takeaways to empower entrepreneurs and industry professionals alike.