A perspective from industry experts of the Canna Consortium into improved operational profitability in this ever-changing regulatory and challenging supply chain climate. High lead times, lack of raw materials, and staffing issues have created a new hurdle that many of us were blissfully unaware of until now. Knowing the ins and outs of the supply chain and utilizing multiple vendors, we have firsthand experience in creating a supply chain less susceptible to the continuing issues many are dealing with. A great topic of discussion for those starting a business or those who have been hit hard by the issues of the pandemic, and anything in between.